About The Book:
Title/Author: Craft a Creative Business / Fiona Pullen
Genre: Self- Help, Home Business
Publisher: Search Press Limited
Date of publish: January 2015
Book Links: Amazon, Goodreads, Barnes & Noble
This resource takes the casual hobbyist through the steps to turn their spare time fun into a thriving business. The author does an outstanding job of covering finer points like finding a niche, the sometimes harsh reality of being self- employed and the various ways available to market a craft product. It is broken down into clear sections, each with easy to understand notes, tips and examples. There is an excellent section on using social media and various websites and tools available to the home business person. It is written for UK crafters, however US users will find it quite useful.
This bookworm awards “Craft a Creative Business” 5 Tomes
I received a copy of this book through a Goodreads Giveaway. My thanks to both the author and Goodreads.
Goodreads Summary: A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
There are also tips from successful creative entrepreneurs and practical activities to help you apply what you learn to your own business.
Author Info: http://www.craftacreativebusiness.co.uk/